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Rise Interactive, Quad/Graphics BlueSoho Enter into Strategic Partnership

Quad has made a minority investment in Rise.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

Rise Interactive, an award-winning digital marketing agency, and Quad/Graphics announced they have entered into a strategic partnership. As part of the agreement, Quad has made a minority investment in Rise that will enable both companies to accelerate growth through co-innovation.
 
“We have enjoyed our partnership with Quad and have found that we share a common vision for using data to transform marketing,” said Jon Morris, founder and CEO of Rise Interactive.
 
“Quad has been focused on this market need by investing in and strategically complementing the offering of our multichannel agency, BlueSoho,” Joel Quadracci, Quad/Graphics president, chairman and CEO. “Now, by combining Rise’s digital expertise with BlueSoho’s existing multichannel offerings, we will be able to offer campaigns that are more relevant, and better integrate online, offline and in-store programs to increase consumer response and revenue.”

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